b. 1986, HK.



My name is Setareh and I’m a hybrid designer, innovator and strategic thinker with a passion for empathic design that creates a positive impact in our lives. As a tech enthusiast—and critic—I thrive on the challenge of envisioning new products and services, while designing for inclusion and accessibility. My work has taken me from leading the design at a young, Toronto-based health and sleep start-up, to collaborating with speech and language therapists at hospitals in London, England, to organizing a design exhibition in Tokyo, to designing and managing campaigns for social profit organizations in Vancouver. 

I hold a double Master’s degree from the Royal College of Art and Imperial College London, through a programme that was split between London, New York and Tokyo, bringing together design, technology and business development.



Design Lead
Smart Nora
September 2015–April 2017

Design Lead (Contractor)
Helix Centre
November 2014–October 2015

Lead Project Designer
Royal College of Art—Department of Design
July 2015

Senior Designer
Seven25 Design & Typography Inc.
October 2008–May 2013

Writer & Editor
Neshan Magazine 2010–2013

Motion Graphics Designer
Helios Design Labs 2008

Graphic Designer
Evoke Solutions 2007

Intern Graphic Designer
Underline Studio 2006


Royal College of Art / Imperial College
in Partnership with Pratt Institute (USA) & Keio University (Japan)
MA & MSc Global Innovation Design 
2015, Distinction

York University / Sheridan Institute
Hon. BDes Graphic Design
2007, Cum Laude



Wates Giving Fellowship
Recipient, 2015

European Innovation Academy
Shortlisted, 2015

Helen Hamlyn Design Award
Shortlisted, 2015

Design Edge Canada Design Awards
Regional Finalist, 2012

Mini Graphics 2, Sandu Publishing 
Published Work, 2012

Applied Arts Magazine 
Young Blood Design, July/August 2011
Student Award for Editorial Design, 2007

Asia Pacific Design V. 
Published Work, 2009

Koskie Minsky Award
Excellence of Central Ontario, 2007

Harlequin Award 
Book Design, 2007

M-real Award
Innovative Use of Paper, 2007

Barking Dog Studios Award for New Media Design
Honourable Mention, 2007

Adobe Achievement Awards
Semi-Finalist, 2007


Dubai Design Week
Participating Designer, Dubai, 2015

Communication Matters Conference
Conference Presenter, Leeds, September 2015

Tokyo Designers Week
Participating Designer, Meiji Jingu Gaien, Tokyo, 2014

Rio Tinto Sports Innovation
Featured Project, London, 2014

Intersections Poster Exhibition
Participating Designer, Vancouver, 2013

Common Thread Poster Exhibition
Participating Designer, Vancouver, 2009



For freelance or collaborative projects, feel free to contact me at hello@setareh-shamdani.com